Orvio

AI visibility tracking

See when AI mentions your brand and cites your website.

Monitor your visibility across AI answers, compare competitors, and explore results by engine, topic, and prompt. Open the saved answers to see the evidence behind your metrics.

View plansBook a demo
Engines
ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode
Runs
Every 2 days on Starter, daily on Growth and Pro
Collected
Mentions, citations, fan-outs and sources from every answer

What we measure

Four things, collected from every saved answer.

  1. 01MentionsWhether the answer names your brand. Shown as a mention rate for each topic, prompt and engine.
  2. 02CitationsWhether the answer links to a page on your website as a source. An answer can mention you without citing you.
  3. 03Fan-outsThe searches an engine runs before it answers, and the pages they returned. If your page came up but wasn’t cited, it’s marked “Considered, not cited”.
  4. 04SourcesEvery page and website the answer cites, including your own pages and the pages engines choose instead.
Saved answer · ChatGPT · Oct 12best CRM for a small sales team

For small sales teams, Pipelane and Brightdesk are popular picks. Brightdesk includes email tracking on every plan1…

  • 01MentionedThe answer names BrightdeskYes
  • 02Cited[1] brightdesk.com/pricingYes
  • 03Fan-outs3 searches · brightdesk.com/teams came upConsidered
  • 04Sourcesg2.com · pipelane.com · brightdesk.com3 cited

How tracking works

Set your prompts once. Every prompt runs on schedule.

Good analysis starts with good inputs: the right prompts, the right engines and a steady schedule. Each step below shapes what you can learn from the results.

Step 1

Prompts built for coverage, grouped into topics

Orvio generates your prompts, and they’re not just generic questions. Each one is categorized internally, from broad questions buyers ask to targeted probe prompts that test for specific visibility issues, so together they cover the ways buyers can find your brand.

Prompts are grouped into topics, and results roll up from prompt to topic.

Topic · Small teams6 prompts
  • best CRM for a small sales teamGeneral
  • is a CRM worth it for a 20-person team?General
  • CRM with email tracking under $15 per seatProbe
  • 40 Starter
  • 80 Growth
  • 200 Pro
Step 2

Choose your engines

Pick three engines on Starter and Growth, or four on Pro, from the AI answers your buyers see. By agreement, Orvio can also track models through their APIs, such as GPT, Claude, Gemini or Mistral.

Answer engines3 of 3 on Starter
  • ChatGPTselected
  • Geminiselected
  • Perplexityselected
  • Google AI Overviews
  • AI Mode
API models · by agreement
  • GPT
  • Claude
  • Gemini
  • Mistral
13.7%Google AI Overviews and AI Mode cited the same URLs only 13.7% of the time for the same queries.
Ahrefs, December 2025, 540,000 query pairs
Step 3

Runs on schedule, analyzed for you

Each run asks all of your prompts on every engine you chose and saves the full answers. Once a week, Orvio also collects sentiment: how engines describe your brand and your top competitors.

Everything is analyzed and presented in your overview, topic and prompt views. When you need to, you can go down to the answers of a single run.

One week of runs
MTWTFSS
Starter
Growth
Pro
Sentiment
  1. Overview
  2. Topic
  3. Prompt
  4. Single run

The big picture. Down to every detail.

A quick daily check or a complete investigation. You choose how deep to go. Orvio saves every AI answer it collects and organizes it by brand, topic, prompt and engine, so the same data works at every level.

  1. Your daily pulse. See what changed and what needs attention.Your mention and citation rates for the period, how each changed since the previous one, and a leaderboard of who AI mentions most among the brands you track. Below it, the “What needs your attention” list shows only the changes that matter, so you know where to look first.
  2. Focus on a subject. Compare trends, prompts and competitors.Topics group related prompts, such as pricing, integrations or small teams. Follow a topic’s mention and citation rates over time, compare them with your competitors, and find the prompts that pull the topic down.
  3. Inspect exact AI answers, citations and source evidence.Every saved answer, by engine and date, with whether it mentioned you and whether it cited your site. Open one to read the full text, the sources it cited and, where the engine returns them, the pages it considered but didn’t cite. From there you can start Find out why.
OverviewBrightdeskLast 7 days
49%
Mention rate +3.3 pp
28%
Citation rate −2.2 pp
7
Need attention
LeaderboardMentionedCitation
1Pipelane64%+2.1 pp
2Closewise57%−1.4 pp
3BrightdeskYOU49%+3.3 pp
4Hubly38%+0.6 pp
5Leadloop26%−0.8 pp
6Dealbase21%+0.4 pp
7Salesnest15%−0.3 pp
What needs your attention
Citation dropGoogle AI Overview · −9 pp
Competitor movementPipelane cited for “cheapest CRM for under 50 users”
Opportunity3 prompts name a competitor on every engine, you on none
ImprovementYour pricing page was cited by ChatGPT for the first time
New investigationReason ready for “is a CRM worth it for a 20-person team?”

What needs your attention

Skip the noise. See what matters first.

Orvio compares each run with the one before and filters out normal day-to-day swings. Only real changes reach the list: a lost mention or citation, a competitor that moved ahead, or a new opportunity.

  • Visibility lossYou stopped being mentioned or cited for a prompt, or on one engine.
  • Competitor movementA competitor started appearing in answers, or moved ahead of you.
  • OpportunityYou’re close to winning a prompt, for example your page was considered but not cited.
  • ImprovementNew mentions and citations, so you can see what’s working.
Citation rate on PerplexityBrightdesk · last 14 runs
Normal swings, not flaggedReal drop, flagged: 41% → 22%
What needs your attention
  • Citation drop on PerplexityTodayYour site is cited in 22% of answers, down from 41%.
  • Pipelane moved aheadTodayNow cited for “cheapest CRM for under 50 users” on ChatGPT.
  • Considered, not citedYesterdayYour pricing page appeared in fan-out results for 3 prompts.
  • First ChatGPT citation2 days agoYour integrations page was cited for “CRM that syncs with Gmail”.

From a number to the answer

Find the prompt where you’re missing, then see why.

  1. Sort by an engine and find a prompt with low citations everywhere.
  2. See every saved answer for that prompt, by engine.
  3. Open an answer that didn’t mention or cite you. Your page was found, but not cited.
  4. Go back and start Find out why for that prompt.
Competitor trackingWho AI mentions and cites most, by engine and prompt, and where competitors win prompts you don’t.Learn more Source analysisThe pages and websites AI engines cite or consider, and where competitors are cited and you’re not.Learn more Sentiment trackingHow AI summarizes the reviews for and against your brand, category by category.Learn more

Investigate a visibility gap

Prompt investigations go one step further.

Find out why reviews the saved answers for a prompt, compares your page with the page AI cited, and suggests what to change.

About visibility investigations

Further reading

More on AI search.

FAQ

Questions about tracking.

Anything else, book a 30 minute call and we’ll review your AI visibility with you.

Which AI engines can I track?

ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode. Starter and Growth include three engines of your choice, Pro includes four, and agency plans include three per brand.

How often are my prompts checked?

Every prompt runs every two days on Starter and daily on Growth and Pro. Each run asks all of your prompts on every engine you chose.

What is the difference between a mention and a citation?

A mention means the answer names your brand. A citation means the answer links to a page on your website as a source. An answer can mention you without citing you.

What does “Considered, not cited” mean?

Your page came up in the engine’s fan-out results, the searches it ran before answering, but the answer didn’t cite it. It shows the engine found you and chose another source.

How are mention rate and citation rate calculated?

Each is the share of saved answers that mentioned or cited you, within the engines, topics, prompts and dates you select. If 90 answers were collected and 44 named you, the mention rate is 49%.

What do I need to set up?

Your domain and the questions your buyers ask, grouped into topics. There is nothing to install; Orvio reads public AI answers.

See where AI mentions you, and where it doesn’t.

Plans from $39 a month. Starter runs every two days; Growth and Pro run daily.

Book a demoView plans
AI Visibility Tracking for SEO and Marketing Teams | Orvio