Orvio

Search has become a conversation

Nilay Baranwal profile picture
Nilay Baranwal•Oct 29, 2025
Search has become a conversation

We don’t search anymore, we ask.

AI turns every query into a conversation.

What used to be keywords is now intent, tone and context. Discovery and decision now happen in the same chat.

If an AI assistant described your brand today, what would it say?

Illustration showing the shift from link-based search to AI answers that summarize and guide decisions.
Future generations looking back at hunt-and-gather search
B2BMarketingDigitalVisibilityAISearch

About the Author

Nilay Baranwal profile picture

Nilay Baranwal

Co-founder at Orvio

Nilay focuses on the intersection of AI search and Customer Experience. He works on strategy to help brands earn trusted and cited placement in AI results.

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Search has become a conversation | Orvio