Breaking into a market where incumbents had years of SEO advantage
How we transitioned Finaram from invisible to the top-cited recommendation for Mortgage Advisory in Gemini and Perplexity.
We focused on how AI systems actually retrieve and prioritize recommendations: stronger entity signals, clearer proof points, and citation pathways that are easier for model retrieval layers to trust.
Reaching decision-makers at the exact moment they ask for solutions
Instead of only publishing content for broad search intent, we mapped high-intent buyer prompts and optimized content structure so answers appear directly inside ChatGPT, Gemini, and Perplexity recommendation moments.
What changed after the GEO rollout
- Consistent mentions in high-intent AI prompts
- Strong lift in recommendation share across target queries
- Improved trust signals from structured references
