Sentiment tracking
Know how AI describes your brand.
Orvio asks AI engines about your brand category by category and collects how they summarize the reviews for and against you, based on the sources they read. See your strengths and concerns, where you rank against competitors, and which websites shape the picture.
Why sentiment matters
Being visible isn’t enough. What AI says about you matters.
AI draws on multiple sources to understand your brand, not just your website. That perception influences how it describes, compares, and recommends your products, even when your SEO is strong.
What it reads
- brightdesk.comYour site
- crmreviewdaily.comReview
- salesforum.netForum
- techleadersmag.comNews
Your website is only one part of the picture.
What it associates
Brightdesk is associated with
- Easy to set up
- Reliable
- Good value
- Not built for larger teams
Strengths and weaknesses shape how AI understands your brand.
What it says
Those associations can influence which brands AI recommends, and why.
Asked by category
dedicated prompts for each category draw out real opinions, not neutral descriptions.
For and against
how AI summarizes the reviews in your favor and against you.
Based on sources
every finding shows the pages it came from, and whose they are.
Strengths and concerns
What engines praise, and what they hold against you.
Orvio summarizes the findings engines repeat about your brand, good and bad. Each one shows how many pages it is based on, and whether those are your own pages or independent sources.
Top strengths
- Fast setup for small teams3 own pages
- Clear pipeline views2 sources
- Email and calendar sync4 sources
Top concerns
- Few independent reviews6 sources
- Annual contract required2 sources
- Weaker enterprise reporting3 sources
Position vs competitors
See where you lead, and where a competitor does.
Every category gets a rating from 1 to 10 for your brand and each competitor. Universal categories, such as price and value, apply to any brand. Industry categories cover what only matters in your market, such as sales forecasting for a CRM, and that is often where the real gaps are.
Position vs competitors
Universal view: ahead on ease of use, behind on price and value.
- 9 to 10 very positive
- 7 to 8 positive
- 5 to 6 neutral or mixed
- 1 to 4 negative
Praised and criticized
Know which categories drive the tone.
Positive and negative findings are counted by category, so you see whether the criticism is about price, reliability or fit. Open a category to read the findings behind it, such as engines calling you overpriced for small teams, with the sources each one comes from.
Most praised
13 positive findings · October
- Features and capabilities6
- Ease of use5
- Customer service and support2
Most criticized
8 negative findings · October
- Price and value3
- Reliability2
- Customer fit and use cases2
- Brand reputation and positioning1
Inside “Price and value”
3 negative findings
- Priced above similar CRMs for small teams2 sourcescrmreviewdaily.comReviewsoftcompare.ioComparison
- Annual contract only, no monthly plan1 sourcesalesforum.netForum
- Paid add-ons make the real cost unclear1 sourcetechleadersmag.comNews
Perception drivers
Find the websites that shape the picture.
See which domains the findings come from, whether they push sentiment up or down, and on how many engines. A review site with negative findings on every engine is where to start.
Perception drivers
- Positive findings
- Negative findings
Coverage gaps
Sites that cover competitors, not you.
These websites write about your competitors in pages that AI engines read, but leave your brand out. They are the first places to get your story told.
Sites that cover competitors, not you
What to do with it
Turn findings into work.
Answer the concerns
Address what engines hold against you on your own pages, for example pricing or contract terms, and support it with independent sources.
Get covered
Reach the sites that write about your competitors but leave you out, so engines hear your side too.
Check the next report
See whether your category ratings and the concerns engines repeat have changed.
Agencies can run deep sentiment weekly for any client brand, +$25 per brand a month.See agency plans
Further reading
More on AI search.
- Blog
AI Converts Better
Visitors from AI assistants convert better than organic search visitors, 10% vs 2% in one study, because buyers now make up their minds inside AI answers.
Read - Blog
Search has become a conversation
Exploring how AI has transformed search from keyword-based queries into conversational interactions that combine discovery and decision-making.
Read
FAQ
Questions about sentiment tracking.
Anything else, book a 30 minute call and we’ll walk through your market with you.
What does sentiment tracking measure?
How AI engines summarize the reviews for and against your brand and your competitors. Each category gets a rating from 1 to 10, with the findings and sources behind it.
How is deep sentiment collected?
Everyday AI prompts, like “Which CRM should we use?”, don’t always reveal how an AI engine perceives your brand. Deep sentiment goes further. It uses targeted questions across categories like quality, reliability, value, and customer fit to uncover the strengths and weaknesses each engine associates with your brand. This helps reveal positive, negative, and mixed perceptions that might not surface in regular AI answers. Where available, we also show supporting sources so you can explore the evidence behind those assessments.
What do the ratings mean?
9 to 10 is very positive, 7 to 8 positive, 5 to 6 neutral or mixed, and 1 to 4 negative.
What are universal and industry categories?
Universal categories apply to any brand, such as features and capabilities, price and value, or customer service and support. Industry categories are specific to your market.
How often does it run?
Once a month for every brand. On agency plans, any client brand can switch to weekly for +$25 per brand per month.
Which competitors are included?
Your top 10 tracked competitors, on every plan, rated on the same categories as your brand.
Know how AI talks about your brand.
See how AI summarizes the reviews for and against your brand, category by category, next to your top 10 competitors.