Visibility investigations
Find out why AI picks someone else.
Open a prompt where your mentions or citations are low and click Find out why. Orvio researches the prompt, tells you why the engines pick a competitor, shows the evidence and what works for them, and gives you tasks to improve.
What it reads
The research behind the answer.
An investigation starts from one prompt where your mentions or citations are low. Orvio reads the saved answers and the searches the engines ran behind them, looks at which pages got cited and which didn’t, and reads your pages next to the ones that won. It also works out what the buyer is really asking for.
Those are the main sources. Depending on the prompt, Orvio pulls in more before it gives you the take.
“Recommend a CRM that reminds reps when a deal goes quiet”
Researching
- Saved answersWhat each engine said, and which brands it named and cited56
- Fan-out searchesThe searches the engines ran to build their answers13
- Citation gapsPages cited for competitors and not for you9
- Your pagesTitles, headings, and where each fact sits3
- Competitor pagesThe pages the engines chose instead4
- Prompt intentWhat the buyer is asking forReminders
- More signals, depending on the prompt
The take is ready86 seconds
The take
Why AI picks someone else, in plain words.
The take is a short verdict on the prompt: why the engines choose a competitor, and whether it’s worth working on. The main reasons follow, ranked by how likely they are, with how each brand presents itself.
How each one presents itself
What works for them
Your words next to theirs.
Orvio quotes what you write and what the chosen competitor writes on the same point, side by side, and explains why the difference matters for this prompt.
What works for them
2 differences
1What the search snippet promises
You write on /pipeline
“See every deal in one dashboard and forecast revenue with confidence.”
Pipelane writes on /deal-reminders
“Get a nudge when a deal goes quiet. Set follow-up rules for each stage and never lose a lead.”
Why it matters: Pipelane names the task the prompt asks for. Yours promises reports and doesn’t mention follow-ups.
2Where the reminder feature sits
What to do
Tasks, biggest effect first.
Each investigation ends with tasks on your site and off it. Every task names the page and the part to change. Add them to your Actions, and you decide what to publish.
0 of 4 added to your Actions
+ Add all to actions- #1Rewrite the top of /pipeline around follow-up remindersOn your siteContent/pipeline · title, description and first paragraphHigh priority
- #2Give inactivity alerts their own heading and a short FAQOn your siteStructure/features · move it out of the Automation bulletsMedium
- #3Ask crmguide.org to cover reminders in its Brightdesk reviewOff sitePartners and PRcrmguide.org · Brightdesk reviewMedium
- #4Say what reps get in the /features title and descriptionOn your siteTechnical/features · page title and meta descriptionLow
Further reading
More on AI search.
- Blog
Search has become a conversation
Exploring how AI has transformed search from keyword-based queries into conversational interactions that combine discovery and decision-making.
Read - Blog
AI Converts Better
Visitors from AI assistants convert better than organic search visitors, 10% vs 2% in one study, because buyers now make up their minds inside AI answers.
Read
FAQ
Questions about visibility investigations.
Anything else, book a 30 minute call and we’ll walk through your market with you.
What is a visibility investigation?
A deep look at one prompt where your mentions or citations are low. Click Find out why on the prompt, and Orvio researches it: the saved answers, the fan-out searches, the citation gaps, your pages and the competitors’ pages. You get the take, what works for them, and what to do.
Which prompts can I investigate?
Any prompt you track. Investigations are built for prompts where your mentions or citations are low.
What do I get at the end?
A ranked list of tasks on your site and off it, each with the page and the part to change. Add them to your Actions one by one or all at once.
How many investigations are included?
Starter includes 3 a month, Growth 10 and Pro 30. Agency plans include 10, 30 or 70. Need more? Packs are 10 for $10, 25 for $20 or 50 for $35.
Does Orvio change my website?
No. The investigation tells you what to change and why. You decide what to publish.
How do I know a change worked?
Orvio keeps tracking the prompt on every scheduled run, so you can see whether your mentions and citations go up. You can also re-run the investigation.
Find out why AI picks someone else.
Every plan includes visibility investigations each month, with extra packs when you need more.